The Definition of Marketing

This quote is one of my personal favorites. Whenever I set out to develop a marketing plan I always try to keep this definition in mind and try to see if each element is being satisfied in some way. By looking at each area, advertising, promotion, publicity, and public relations, I am able to develop a marketing plan that is well rounded and well planned. The following is a step by step breakdown of each element and how they can be utilized to create a marketing campaign with pizzazz.

To advertise is to call public attention to your business by emphasizing desirable services and qualities with the intention of arousing customer desire. There are numerous ways to advertise, so it is to your advantage to investigate each media available and determine which will work best for marketing campaign. The most obvious form of advertising is the written ad. Ads can be placed in the yellow pages, in local and national classifieds, in magazines, and on the internet. Ad placement depends almost entirely on the reading and listening habits of your current and potential customers, so do your homework. Your ads should clearly outline the benefits associated with utilizing your services, so use words that will help them identify how they will benefit personally. Your ads should answer the question: “What’s in it for me?”

Other forms of advertising include websites, brochures, flyers, direct mail, radio, newsletters, e-zines, on-line discussion groups, and bulletin boards. Evaluate the costs associated with each and develop an advertising plan that will not only reach your target audience but will be reasonable for you.

This quote is one of my personal favorites. Whenever I set out to develop a marketing plan I always try to keep this definition in mind and try to see if each element is being satisfied in some way. By looking at each area, advertising, promotion, publicity, and public relations, I am able to develop a marketing plan that is well rounded and well planned. The following is a step by step breakdown of each element and how they can be utilized to create a marketing campaign with pizzazz.

To advertise is to call public attention to your business by emphasizing desirable services and qualities with the intention of arousing customer desire. There are numerous ways to advertise, so it is to your advantage to investigate each media available and determine which will work best for marketing campaign. The most obvious form of advertising is the written ad. Ads can be placed in the yellow pages, in local and national classifieds, in magazines, and on the internet. Ad placement depends almost entirely on the reading and listening habits of your current and potential customers, so do your homework. Your ads should clearly outline the benefits associated with utilizing your services, so use words that will help them identify how they will benefit personally. Your ads should answer the question: “What’s in it for me?”

Other forms of advertising include websites, brochures, flyers, direct mail, radio, newsletters, e-zines, on-line discussion groups, and bulletin boards. Evaluate the costs associated with each and develop an advertising plan that will not only reach your target audience but will be reasonable for you.